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Gwen Whiting and Lindsey Boyd left behind careers in design to launch The Laundress.
April 2, 2018
By: TOM BRANNA
Editor
How did you get started: We founded The Laundress New York Detergent and Fabric Care collection in 2004 because we were frustrated with dingy white T-shirts, faded denim, and prematurely worn pieces. The laundry products available in the marketplace left us unsatisfied and the only alternative, dry cleaning, left our clothes loaded with chemicals. Knowing our wardrobes were washable, we decided to research and develop our own laundry solutions—literally! Before we started The Laundress we wor...
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